Over the last 9 months Sale Forward have taken a complex proposition & successfully articulated it to strategic decision makers in target companies. The people they reached and the outcome from those meetings were impressive.

Their process is efficient: they met with executives in 35% of the companies targeted and of these, 56% progressed to further sales activities – this campaign achieved its primary objective of gaining visibility in target companies quickly. Sale Forward was willing to back its judgment as 90% of its fees were based on us achieving tangible outcomes. I would not hesitate to recommend Sale Forward to any organization wishing to achieve sustainable sales performance improvement

Jonathan Tucker, Barloworld Logistics

We have developed an effective pipeline process in partnership with Sale Forward which has enabled us to understand the market opportunity in the UK. They are working closely with us to realize that opportunity.

Their approach is precise and is very cost effective compared to alternatives. Over the period we have worked together they have introduced a series of innovative improvements that enhance the already excellent service they deliver

Jacques Talbot, Synthetis

We have now had a long working relationship and have found the approach and customer service to be second to none. They have assisted us in defining a detailed sales process that enables us to maximize our selling effectiveness and have worked with us to successfully deploy that process. 

Frank Gessoff, Barloworld Optimus

We selected Steve’s team because its focus on engaging the CXO provided us with the appropriate starting point to engage new targets.

The process that my sales team learnt was simple and effective, enabling them to begin to qualify opportunities efficiently. They promised us a steady stream of well qualified opportunities and that’s what they have delivered over the last 9 months. Some of the early opportunities they have uncovered have real legs”

Paul Kelly, Macro 4

Through their excellent methodology they were able to provide us with a process of getting a meeting with strategic decision makers within our target market and fully develop that opportunity. The results were delivered straight away and as a sales person who doesn’t generally use a process, this was like a breath of fresh air. 

Barry Croft, DHL Exel

The results we achieved exceeded our expectations and confirmed the value in helping our business development activities. The teams now have the competence and confidence to apply the process going forward.

Jeremy Tweddle, Aspect

I found that 25% of the appointments I attended had short term project needs. A further 25% identified longer term projects. The process for conducting the discovery meetings became comfortable and is an effective way to engage senior managers

Ian Richards, Itelligence

The success rate that has been achieved in setting up meetings on our behalf is impressive and the quality of the meetings undertaken is excellent – my team is building relationships with executives who we have previously been unable to reach.

Jim Crum, Tellabs

I would certainly use Steve again - he will get the sales force to make new business appointments at a level and of the quality that will generate new business.

Bryan Gale, CeWe Color

“My team is largely made up of experienced sales guys and our challenge was to get them to differentiate themselves and ensure that their customers understood the real value we can bring. The solution we rolled out blended sales process development that gives us better structure, skills transfer so our guys develop best practice and specialist outsourcing so that we maximise our customer face time”

Adam Sullivan, Air Products